Conference Programme
Supporting success through technology.
September 15th London, September 17th Manchester
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9:00am Chairman’s Opening Comments
Holly Mackay – Managing Director of The Platforum
9:05am Keynote speech - Jon Everill –Proposition Director, Bluefin
Many IFAs haven’t adopted platforms into their businesses, yet suffer from an inability to provide an efficient and valued “service proposition” to their clients. Introducing platforms to your business can be a tricky and time consuming exercise, but the benefits can be life changing – to both advisers and their clients.
- The drivers for change in today's market
- Differentiate your business by providing a professional, efficient and economic service proposition to clients
- An overview of how to integrate platforms into your business
9:40am Platforms: Moving into the mainstream?
Platforms have huge potential to transform our industry for the better, rebuilding our reputation and increasing trust in what we do. They can help advisers engage better with clients and drive efficiencies in their business. But platforms have not yet been truly embraced in much of the advice sector, so what are the issues hindering the adoption of a platform? This presentation will look at three key areas:
- When is new technology not really new?
- The impact of regulation
- The changing advice process
Ian Thomas – AXA Distribution Services
10:20am Aligning interests of client, adviser and provider
This session will look at how advisers considering platform adoption or increased platform usage can profitably ensure that the interests of adviser, client and provider are aligned. It will cover how getting the basics right in defining a proposition can have unexpected business benefits from easier and quicker platform adoption to becoming sale ready - whether you are considering sale or not - and what kind of support you have a right to expect from your platform provider.
- How the approach of the provider differentiates wraps from transactional platforms, not functionality
- How successful wrap adoption puts the client at the centre of the process and the adviser process industrialised.
- The crucial aspects- what is it the adviser does that is different and better?
- How conducting a 'back to basics' marketing self-assessment can be a useful tool
Mark Polson – Head of Customer Management, Standard Life
11:00am Coffee
11:15am Due diligence, risk management and value enhancement
The key issues in running platforms are centred on making the right initial choice of provider, and using the technology in line with your business model. Here we take a step back to put the process into context, highlighting the regulatory background, and positing a systematic approach to platform evaluation.
- Market overview – who’s in the market/ownership/AUM/profitability – who’s in this for the long term?
- What the FSA is saying – feedback statement – what does the FSA expect on suitability & due diligence?
- Segmentation – are wraps just for the HNW client? Plus feedback from IFAs as to what they see as important
- How do we choose? – Criteria/due diligence proforma/ what are the real benefits/how can we reduce risk & enhance value?
- Where next – what role the traditional back-office suppliers?
Geoff Mills – Partner, Rayner Spencer Mills
11:55am Discretionary vs. Advisory - the role of platforms
More and more advisers are now considering the move to operating a discretionary management service as being the best way to offer a Financial Planning and wealth management service to their clients. Præmium introduces a session discussing the reasons for this change and how platforms are now evolving and changing their focus to a more investment orientated proposition.
- Model-based solutions or fully discretionary
- Retain advisory status through outsourcing or become discretionary
- How often can/should you rebalance
- White-labeled to the adviser or DFM
- Does your client want this change in service?
12:30am What can UK advisers learn from the US experience?
Mike Linskey looks towards the USA to determine what might lie ahead for the UK. With the development of new technology and online advice, how can an adviser avoid being cut out? How can an adviser embrace these emerging technologies to open up new ways of doing business?
- The future of finance and what this means to you
- The rise of the machines: virtual financial advice
- When digital disaster strikes: a case study
- New distribution opportunities for financial advisers
Mike Linskey – Director, Fincision
1:00pm Lunch
2:00pm Session to be introduced by Shaun Sandiford, Ascentric
In this session, Shaun Sandiford will focus on platform due diligence and look at the impact the RDR paper will potentially have on this. Also being considered are future platform trends and the move towards greater choice, ETFs, corporate bonds, structured products and fixed terms deposits, and the rise in IFA own-branding, offering seamless integration between the adviser's own front-end system and the platform.
- Platform due diligence in light of RDR paper
- Financial strength
- Platform trends
- The rise in IFA branding
Shaun Sandiford - Ascentric
2:40pm Strategies for migration and registration
Those that have experienced migration know that it is a painful process involving a great deal of paperwork for even a modest portfolio. It is often suggested that the inability to transfer tax wrapped assets ‘in specie’ is a barrier to migration between platforms, but this is only part of the problem. This session offers some strategies for managing the transition to a single platform model.
- What is the average cost of transferring clients on to and between platforms?
- Will clients pay to transfer their assets on to platforms?
- Will they agree to subsequent transfers between platforms at all?
- How much of an issue is the inability to transfer tax wrapped assets in specie?
- Should regulators intervene to make fund transfers as easy as stock transfers?
Clive Waller –Managing Director, CWC Research
3:15pm How do I improve earnings quality by owning the client proposition?
As adviser and wealth management organisations seek to improve both client service and the quality of their earnings, many are increasingly looking to move into the manufacturing space through both Distributor Influenced Funds (DIFs) and white labeled platform propositions.
- The growing importance of quality as well as type of earnings in valuing an advisory business
- Distributor Influenced and white labeled funds - where they fit in a broader platform strategy
- Adviser use of platforms - the desire to properly own the client proposition
David Moffat – Group Executive, IFDS
3:45pm Coffee
4:00pm ‘Dragons Den’ - Panel
Four providers present a 7-minute live demo of their product. Following immediately after each provider’s presentation, the panel will have 5 minutes to ask questions about the product. Afterwards, the providers will form a panel and take questions from the floor.
Panelists:
- Paul Armson – Prestwood Software
- Phil Young – Threesixty
- Tina Weeks – Financial Weeks
- Christopher Marsham – RK Shipman Ltd (London)
- Andy Gadd – Lighthouse
5:00pm How can you use social media marketing to add value to your IFA business?
Facebook, MySpace, Twitter and other social networking websites are rarely out of the press - but do they have any relevance to the financial advice business. In this startling presentation from IFA internet marketing expert Philip Calvert, you'll discover the truth about social media marketing and how and when you can use it as part of your communication mix. You'll discover:
- What is Web 2.0, and how can an advisory firm harness and unleash the potential it offers to get closer to clients?
- How to use social networking sites like LinkedIn, IFA Life, Twitter and even Facebook to build and enhance your brand and reputation online
- Three tips for the www age; harnessing the power of the search engine, why social networks matter for IFAs and how they can help you acquire, retain and add value to clients
- Five simple but immediate changes that every IFA and financial planner needs to make to their website to get found on Google
Philip Calvert – Founder of IFA Life
5:30pm Chairman’s closing comments
Holly Mackay – Managing Director of The Platforum
5:35pm Networking drinks
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